The use of flash in photography is truly an art. The pop-up flash that comes with your dSLR is very limited. Knowing the best way to use it makes a huge difference.
Basics of Pop-Up Flash Use on Your DSLR
Flash Exposure Compensation (FEC)
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Use the night portrait preset for the best results at night
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Fill flash is a good idea to use when your subject is backlit
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Don’t use the pop-up-flash for portrait orientation shots, particularly when right next to a wall. It will make harsh shadows. Only use the pop-up-flash in the landscape orientation (horizontal shots).
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Fill flash can be used in the middle of the day to remove harsh shadows under the eyes and nose.